Gustaf Törling is a creative director and brand advisor working at the intersection of strategy, storytelling, and design. With over 25 years of experience in fashion, beauty, lifestyle, hospitality, entertainment, and outdoor industries, he helps brands evolve with cultural relevance and creative clarity.

Törling combines high-level creative leadership with strategic insight. His work spans brand identity, campaign direction, digital ecosystems, product design, and omnichannel experiences. He collaborates closely with founders, executives, and internal teams to craft narratives and visuals that inspire and perform.

From redefining heritage brands like Oscar Jacobson and Origins (Estée Lauder), to repositioning global players like Indigo and EF Education First, and helping shape Klarna’s bold identity—Törling’s approach is immersive, collaborative, and future-facing. He blends aesthetic sensitivity with business intelligence to create work that resonates.

Having lived and worked in creative hubs including New York, Milan, London, Zürich, LA, Stockholm, and Toronto, Törling brings a global sensibility to every project. Whether serving as interim creative lead, long-term advisor, or campaign director, he brings momentum and meaning to the brands he touches.

Known for his dynamic leadership, cultural fluency, and ability to turn complexity into clarity, Törling helps brands become sharper, more confident, and ready for what’s next.