Client
Oscar Jacobson
Type
Brand Evolution
Year
2020
Gustaf Törling joined 115-year-old menswear brand Oscar Jacobson as Chief Brand Officer to lead a full creative and strategic transformation. Tasked with modernising the identity and positioning the brand for global expansion, he oversaw brand direction, marketing, digital platforms, retail experience, and team restructuring. As part of senior management, he played a key role in reshaping the company culture and defining a bold new vision for the brand’s future.
